About

SharonLivingston

For over 25 years Dr. Sharon Livingston, founder and president of The Livingston Group for Marketing, has been one of the most prominent leaders in the field of motivational research and Insight Mining.  She is a recent Past President of QRCA, the largest association of Qualitative Researchers in the world.   Dr. Livingston and her staff specialize in all phases of motivational research, insight mining, brand identity and creative ideation applied to marketing.

Dr. Livingston is a recognized educator in the area of Emotional Marketing Excellence and Insight Mining in qualitative research.

She is the creator of Sharpen The Focus Institute, an organization that teaches interviewing and moderating skills, incorporating proven psychological techniques to help people tell their true stories.  She conducts an ongoing international coaching club on Insight Mining for advanced practitioners.

Dr. Livingston is President of ICCA – The international Coach Certification Alliance, www.  CoachCertiicationAlliance.com, an organization dedicated to professional coaching training.

She is a mentor for HBA – the Healthcare Business Women’s Association